Announcement: Atlassian Licensing Changes

On October 16, Atlassian made an announcement about Server, Cloud and Data Center licensing. In this section we want to share all the details and recommendations to follow.


If you are an Atlassian customer or interested in acquiring the platform, this information is important to you. At bit2bit Americas we want you to be aware of these changes and we are willing to help you in this transition. Count on us!

Top Points to Consider With the Atlassian Announcement

Here are some key points from the official Atlassian Announcement: 


No more Server licenses will be sold

On February 2, 2021, Atlassian will stop selling new Server licenses and will stop developing new functionality for this edition.

Three years of maintenance

For customers with an existing Server license, they can continue to renew and receive support and maintenance for their licenses until February 2, 2024.

Future pricing updates

On February 2, 2021, Atlassian will increase the price of Server licenses in order to ensure the security and ongoing maintenance of this edition.

Important Dates

More information here about the changes in Server and Data Center. 

Benefits of migrating to Cloud and Data Center

Atlassian seeks to offer a world-class experience. We share some of the benefits of Cloud and Data Center:


  • It’s easy to set up and get started in minutes

  • Reduced costs in physical hardware, maintenance, installation, support and other administrative costs
  • Automatic upgrades

  • Other advantages of SaaS and others


Data Center
  • High availability

  • Swing

  • Contingency

  • Upgrades without downtime

  • Indexing without downtime


  • Others

Important links
Which are the next steps?

To ensure the best prices for your licensing, we recommend:

  1. Manage your Server or Data Center licensing renewal before February 2.

  2. Start planning your migration to Cloud or Data Center to obtain loyalty discounts:

    a) Cloud Loyalty Discounts
    b) Data Center Loyalty


Finally, as partners we want to support each other in this transformation.

Do not hesitate to contact us and we will be happy to schedule a call in the following weeks to answer all your questions and those of your team.


You can write to us at:

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Power, improve and monitor your company's IT services. Learn more about the Atlassian ITSM solutions we have at bit2bit Americas.

What are ITSM processes? ITIL version 4 recently went from recommending ITSM “processes” to introducing 34 ITSM “practices”. Their reasoning for this updated terminology is that “elements such as culture, technology, information and data management can be considered to get a holistic view of ways of working”. This more comprehensive approach better reflects the realities of modern organizations.


Here, we will not concern ourselves with nuanced differences in the use of practice or process terminology. What’s important and true, no matter what framework your team follows, is that modern IT service teams use organizational resources and follow repeatable procedures to deliver consistent and efficient service. In fact, leveraging practice or process is what distinguishes ITSM from IT.

Change management ensures standard procedures are used for efficient and prompt handling of all changes to IT infrastructure, whether it’s rolling out new services, managing existing ones, or resolving problems in the code. Effective change management provides context and transparency to avoid bottlenecks, while minimizing risk. Don’t feel overwhelmed by these and the even longer list of ITIL practices.

Problem management is the process of identifying and managing the causes of incidents on an IT service. Problem management isn’t just about finding and fixing incidents, but identifying and understanding the underlying causes of an incident as well as identifying the best method to eliminate the root causes.

Incident management is the process to respond to an unplanned event or service interruption and restore the service to its operational state. Considering all the software services organizations rely on today, there are more potential failure points than ever, so this process must be ready to quickly respond to and resolve issues.

IT asset management (also known as ITAM) is the process of ensuring an organization’s assets are accounted for, deployed, maintained, upgraded, and disposed of when the time comes. Put simply, it’s making sure that the valuable items, tangible and intangible, in your organization are tracked and being used.

Is the process of creating, sharing, using, and managing the knowledge and information of an organization. It refers to a multidisciplinary approach to achieving organizational objectives by making the best use of knowledge.

Is a repeatable procedure for handling the wide variety of customer service requests, like requests for access to applications, software enhancements, and hardware updates. The service request workstream often involves recurring requests, and benefits greatly from enabling customers with knowledge and automating certain tasks.

It’s simply not enough to have an ITSM solution – you need one that actually accelerates how your teams work.

Atlassian’s ITSM solution unlocks IT at high- velocity by streamlining workflows across development and operations at scale. Meaning what was once many siloed teams with different ways of working, are now integrated and much more collaborative than ever before.

ITSM benefits your IT team, and service management principles can improve your entire organization. ITSM leads to efficiency and productivity gains. A structured approach to service management also brings IT into alignment with business goals, standardizing the delivery of services based on budgets, resources, and results. It reduces costs and risks, and ultimately improves the customer experience.