Atlassian Licensing Price Change

On Tuesday, January 10th, Atlassian announced a price increase on its Atlassian Server and Data Center licenses. This change is due to constant improvements in tools, updates and security patches, maintenance, among others. Find out more about important dates, new prices, and our recommendations below.

You can find the official announcement here.

Get to know the most important dates in 2023

January 10th, 2023
Atlassian sends an email to customers announcing the price change
January 10th, 2023
February 6th, 2023
Deadline to request a quote with the old price (valid for renewals, upgrades, downgrades or new instances).
February 6th, 2023
February 15th, 2023
End of acquisitions of new plugins for Server licenses.

New Atlassian FY2023 pricing.
February 15th, 2023
March 6th, 2023
Deadline to send a purchase order to bit2bit Americas for new Server or Data Center licenses and/or plugins.

Deadline to send a purchase order to bit2bit Americas for renewals (This will depend on your renewal date)
March 6th, 2023

Important changes on February 15th, 2023:

  • February 15th, 2023 PT (Pacific Time):
    • Price increase for Server and Data Center goes into effect

Which Atlassian products will be affected and how will prices increase?

Advantaged price (average increase of 15%):

  • Jira Software: All user ranges
  • Confluence: All user ranges


  • This price increase only applies to some Atlassian-branded products.
  • Apps (plugins) from the Marketplace of other manufacturers are not included and are subject to the conditions of each manufacturer.
  • The increase applies to Server and Data Center edition products.
  • You can find the table with the price increase by product in the following links:
End of sale of new apps (plugins) Server from the Atlassian Marketplace

Starting February 15th, 2023, existing Server customers will no longer be able to purchase or install new Server plugins from the Atlassian Marketplace. The renewals of apps (plugins) will continue to be allowed and will be automatically prorated until the end of support date on February 15th, 2024, this change includes:

  • All apps (plugins) found in the Atlassian Marketplace (Atlassian and third-party plugins)
  • The end of sale of apps (plugins) for the following products are not included: Fisheye and Crucible


In this context, bit2bit Americas has the following recommendations for you and your team:

If you have products with an upcoming renewal date in Server or Data Center

  • Renew as soon as possible to take advantage of current prices before they change. Take into account that you have to request the quote from bit2bit Americas until February 6th, 2023.

If you plan to upgrade or downgrade in Data Center in the next months

  • The quote must be requested from bit2bit Americas until February 6th, 2023.

If you plan to purchase Server plugins in the next months

  • The quote must be requested from bit2bit Americas until February 6th, 2023.

If you have a Server or Data Center license and want to explore a migration to the Cloud

  • Contact us to guide you in your evaluation!
Do not hesitate to contact us and we will be happy to schedule a call in the following weeks to answer all your queries. You can write to us at:

Important links

Find other links that might help you:

Stay up to date to the latest changes with bit2bit Americas. Rely on our team for this task!

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